Mr. Shashi Jayavelu – Founder, Managing Director

Shashi Jayavelu is a dynamic entrepreneur with a background in Information Technology and a passion for the Alcoholic Beverages (Alcobev) market. Armed with an EMBA from the Indian School of Business (ISB) and an undergraduate degree from California, USA, Shashi brings a unique blend of global perspective and industry expertise to ventures.

Driven by a desire to explore new opportunities and leverage his skills, Shashi made a strategic decision to transition into the burgeoning Alcobev market in India. Recognizing the untapped potential and growing demand for premium spirits in the country, he embarked on a mission to curate a collection of spirits that embody the epitome of aspiration.

As a forward-thinking entrepreneur, Shashi aims to make a significant mark in the Alcobev industry. His strategic vision, industry expertise, and unwavering commitment to excellence, will serve him well to redefine the standards of luxury spirits and create a legacy that resonates with consumers who seek the finest experiences in life.

Beyond building successful organizations, Shashi is also focused on giving back to society. He actively supports initiatives aimed at environmental sustainability and social responsibility, ensuring that his ventures align with his values to make a positive impact on the community.

Mr. Vijay Rekhi – Key Strategic Advisor

Mr. Vijay Rekhi is a highly accomplished business leader with a distinguished career in the global spirits industry, with extensive experience spanning North America, South America, and the Indian subcontinent. Mr. Rekhi was instrumental in the acquisition of White and McKay by United Spirits (now Diageo) in 2007. This acquisition helped to significantly expand the company's portfolio and enhanced its global stature.

Mr. Rekhi possesses deep industry insights and a comprehensive understanding of market dynamics. Throughout his leadership journey, Mr. Rekhi has demonstrated a relentless pursuit of excellence and a commitment to driving innovation in the spirits industry.

His vision for Goldbond focuses on achieving sustainable growth, expanding the company's global footprint, and delivering exceptional value to stakeholders. His strategic initiatives and forward-thinking approach will pave the way for Goldbond’s success.

Mr. N.J. Menon – Master Blender

With over six decades of experience in the Indian Alcohol Industry, N. J. Menon - or NJM, as he is known amongst well-wishers – can be considered as one of India's most prolific master blenders. An artist at heart, armed with superior sensory sensibilities, that only a chosen few possess, he has unbridled passion to craft outstanding blends. NJM has developed over 300 blends to date, including some of the most loved ones in the Indian and International markets.

Goldbond’s product portfolio comes from this stable of excellence, where NJM is the artist, and Goldbond the canvas!